The number one picture-based social media network in the globe is Instagram. Your marketing campaign on Instagram has provided so many opportunities and add more value to your business. Some of the most important statistics of Instagram you should not avoid on Instagram is receive Instagram impressions and the following points:  

  • Eighty percent of the Instagram users are from outside of America.
  • Sixty percent of Instagram users are female.
  • Daily. Ninety-five million of the photos are shared.
  • More than forty billion pictures are shared.
  • More than four hundred million users are active on the platform on a daily basis.
  • On a monthly basis, over seven hundred million users are on Instagram.

Before starting the marketing campaign on Instagram, you should know about a few things.  You have to focus mainly on videos or photos for your post because Instagram is not a platform that is based on words. In any other social media platform, videos post on Instagram will get you three times more engagement than a picture. Comparing to some other social media like Twitter and Facebook, Instagram has more regular engagement.  But Instagram is not a picture’s platform. It will show the personality of your brand so that you have chosen how you want to publish on Instagram and what you want to publish on Instagram.  


Instagram is a topmost social media network that is not like any other social media platform. If you are using a great strategy, it will be best for you. The main focus of Instagram is your pots and content, so make sure that you keep your posts in visual style and clear vision. Use great visual posts because Instagram is an asocial media platform which is specifically for the images; in other words, Instagram is a picture specific platform, so when you are choosing an image, you should keep some of the great tips in your minds:

  • Content.
  • Filters
  • Format
  • Fonts
  • Palette for colors
  • Composition.

Do not showcase your pictures on the office table when you are going to posting the picture of your products or businesses. To stand out on Instagram among your competitors, use the background colors very colorfully. Instagram gains twice the engagement rate more than a picture post. Post some animation videos that explain your brands or businesses. Extra options and offers are there for posting Instagram videos. Boomerang is the newest way and the newest trend that is released by Instagram. Boomerangs are nothing but a repetitive of the videos or looping of your videos or some camera footage. Use this boomerang tool to stand out from your competitors on Instagram, because it is an excellent tool for gaining more engagement rate. One of the popular and newest features of Instagram is stories, which are also similar to Facebook stories. Business opportunities are provided by the stories. The essential part of the post of Instagram is hashtags. You can get more exposure by adding a general type of hashtags. Instagram is a great platform that is not based on the word, but it is mainly based on photos.